Dr Daniel Prior

School of Business
+61 2 62688826
+61 2 62688450

LOCATION

Room 207
Building 27
School of Business
UNSW Canberra @ ADFA
Northcott Drive
ACT 2600
Australia

  • ABOUT
  • PUBLICATIONS

Dr Daniel D Prior is currently Senior Lecturer in Management at the University of New South Wales, Canberra Campus. Dr Prior primarily teaches in the areas of marketing and strategic management. His research focuses on how interpersonal relationships create economic outcomes, with emphases on inter-firm relationships and entrepreneurial networks. His research appears in top academic journals such as Industrial Marketing Management, the Journal of Business & Industrial Marketing and the Journal of General Management, among others. Dr Prior is a Fellow and Certified Practicing Marketer of the Australian Marketing Institute, a Fellow of the Academy of Marketing Science, a Member of the American Marketing Association and a Member of the Academy of Management (USA). Prior to re-joining academia in 2009, Dr Prior held roles in industries such as IT, Defence and Professional Services for companies including Acer Computer Australia, Tenix Defence, KPMG and Orima Research. Dr Prior is a current board member of SIDS and Kids ACT, the UNSW Academic Board and the UNSW Canberra Board and he regularly consults with start-up firms and not-for-profits on strategy and marketing-related topics.

Book Chapters

Nailer C; Prior DD; Keränen J, 2019, 'A dynamic process theory of public value', in Public Value: Deepening, Enriching, and Broadening the Theory and Practice, pp. 159 - 171

mazanov J; Prior DD, 2017, 'Marketing, Integrity Management and Drugs in Sport', in MANAGING DRUGS IN SPORT, edn. Routledge Research in Sport Business and Management, Routledge, Oxford, UK, pp. 157 - 172, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000404373400010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a

Journal articles

Prior DD; Keränen J, 2019, 'Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence', Australasian Marketing Journal, http://dx.doi.org/10.1016/j.ausmj.2019.09.001

Abeza G; O'Reilly N; Prior D; Huybers T; Mazanov J, 2019, 'The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?', EUROPEAN SPORT MANAGEMENT QUARTERLY, http://dx.doi.org/10.1080/16184742.2019.1586974

Prior DD; Keränen J; Koskela S, 2019, 'Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange', Industrial Marketing Management, vol. 82, pp. 131 - 147, http://dx.doi.org/10.1016/j.indmarman.2019.02.005

Prior DD; Keränen J; Koskela S, 2018, 'Sensemaking, sensegiving and absorptive capacity in complex procurements', Journal of Business Research, vol. 88, pp. 79 - 90, http://dx.doi.org/10.1016/j.jbusres.2018.03.009

Marcos J; Prior DD, 2017, 'Buyer-supplier relationship decline: A norms-based perspective', Journal of Business Research, vol. 76, pp. 14 - 23, http://dx.doi.org/10.1016/j.jbusres.2017.03.005

Chang E; Prior D; Gottwalt F, 2016, 'Towards an Integrated System for Army Logistics Management', Australian Army Journal, vol. XIII, http://103.11.78.168/~/media/Army/Our%20future/Publications/AAJ/2010s/2016/Vol%2013%20No%202/AJ_Spring_2016_web.pdf

Prior DD; Marcos-Cuevas J, 2016, 'Value co-destruction in interfirm relationships: The impact of actor engagement styles', Marketing Theory, vol. 16, pp. 533 - 552, http://dx.doi.org/10.1177/1470593116649792

Prior DD, 2016, 'Incorporating exchange governance in service-dominant logic: Lessons from transaction cost economics', Marketing Theory, vol. 16, pp. 553 - 560, http://dx.doi.org/10.1177/1470593116635879

Prior DD, 2016, 'Boundary spanning and customer service styles in business solutions implementation', Industrial Marketing Management, vol. 56, pp. 120 - 129, http://dx.doi.org/10.1016/j.indmarman.2015.11.001

Prior DD; Mazanov J; Meacheam DW; Heaslip G; Hanson J, 2016, 'Attitude, digital literacy and Self efficacy: Flow-on effects for online learning behavior', The Internet and Higher Education, vol. 29, pp. 91 - 97, http://dx.doi.org/10.1016/j.iheduc.2016.01.001

Prior DD, 2016, 'The impact of service worker personal resources on relationship quality in business solutions', Industrial Marketing Management, vol. 53, pp. 216 - 225, http://dx.doi.org/10.1016/j.indmarman.2015.06.003

Prior DD; Mazanov J; Huybers T; O'Reilly N, 2014, 'The impact of scandal on sport consumption: A conceptual framework for future research', International Journal of Sport Management and Marketing, vol. 14, pp. 188 - 211, http://dx.doi.org/10.1504/IJSMM.2013.060647

Prior DD, 2013, 'Supplier representative activities and customer perceived value in complex industrial solutions', Industrial Marketing Management, vol. 42, pp. 1192 - 1201, http://dx.doi.org/10.1016/j.indmarman.2013.03.015

Prior D, 2012, 'The Effects of Buyer-Supplier Relationships on Buyer Competitiveness', Journal of Business and Industrial Marketing, vol. 27, pp. 100 - 114, http://dx.doi.org/10.1108/08858621211196976

Prior DD; Miller LM, 2012, 'Webethnography: Towards a typology for quality in research design', International Journal of Market Research, vol. 54, http://dx.doi.org/10.2501/IJMR-54-4-503-520

Prior D, 2010, 'Reconciling Managerial and Economic Perspectives in Competitive Advantage Research', Management Online Review, pp. 1 - 8, http://www.morexpertise.com/download.php?id=151

Conference Papers

Prior DD, 2016, 'A social identity perspective of customer value heterogeneity in complex industrial solutions', in Campbell C; Ma JJ (ed.), LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, SPRINGER INT PUBLISHING AG, Melbourne, AUSTRALIA, pp. 133 - 142, presented at 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne, AUSTRALIA, 17 July 2013 - 20 July 2013, http://dx.doi.org/10.1007/978-3-319-24184-5_34

Marcos-Cuevas J; Prior DD; Enz MG, 2015, 'VALUE CO-DESTRUCTION IN COMPLEX B2B RELATIONS: CONCEPTUALIZATION AND MECHANISMS', in Kubacki K (ed.), IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, SPRINGER-VERLAG BERLIN, Monterey, CA, pp. 153 - 153, presented at Academy of Marketing Science, Monterey, CA, 15 May 2013 - 18 May 2013, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000380552000257&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Abeza G; O'Reilly N; Prior DD; Mazanov J; Huybers T, 2015, 'Off-the-field scandals in professional sports and impacts on consumers brand engagement', in NASSM 2015 Conference Proceedings, North American Society for Sport Management Conference, OTTAWA, CANADA, presented at North American Society for Sport Management Conference, OTTAWA, CANADA, 02 June 2015 - 06 June 2015, http://nassm.org/files/conf_abstracts/2015-078.pdf

Keränen J; Prior DD; Koskela S, 2015, 'A cultural perspective of customer value in business solutions procurement', in Sinha S; Cadeaux J; Bucic T (eds.), Conference Proceedings, ANZMAC, Sydney, Australia, presented at 2015 ANZMAC Conference, Sydney, Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/_resourceitems/14558601192015-ANZMAC-Conference-Proceedings.pdf

Keränen J; Prior DD; Koskela S, 2015, 'How do customers approach solution procurement? An exploratory study in the mining industry', in How do customers approach solution procurement? An exploratory study in the mining industry, 31st Industrial Marketing and Purchasing Group Conference, Kolding, Denmark, presented at 31st Industrial Marketing and Purchasing Group Conference, Kolding, Denmark, 25 August 2015 - 29 August 2015, http://www.impgroup.org/paper_view.php?viewPaper=8583

Prior D, 2010, 'Examining Project Management through a Marketing Lens: A Literature Review and Research Agenda', in DeeterSchmelz DR (ed.), Proceedings of the Annual Conference of the Academy of Marketing Science, Academy of Marketing Science, USA, pp. 60 - 64, presented at 2010 Academy of Marketing Science, Portland, Oregon, 26 May 2010 - 29 May 2010, http://www.ams-web.org/index.cfm

Miller L; Prior D, 2010, 'Online Social Networks and Friending Behaviour: A Self-Determination Theory perspective', in Australian New Zealand Marketing Academy Conference Proceedings 2010, Department of Management, College of Business and Economics, University of Cantebury, Christchurch, New Zealand, pp. 1 - 7, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010, http://anzmac2010.org/proceedings/pdf/anzmac10Final00230.pdf

Prior D; Miller L, 2010, 'Webethnography: A Typology of Online Contexts and Consequent Research Implications', in Australian New Zealand Marketing Academy Conference Proceedings 2010, Department of Management, College of Business and Economics, University of Cantebury, Christchurch, New Zealand, pp. 1 - 7, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010, http://anzmac2010.org/proceedings/pdf/anzmac10Final00133.pdf