Dr Daniel Prior

School of Business
+61 2 62688826
+61 2 62688450

LOCATION

Building 27
School of Business
UNSW Canberra @ ADFA
Northcott Drive
ACT 2600
Australia

  • ABOUT
  • PUBLICATIONS

Daniel D Prior is currently Senior Lecturer in Management in the School of Business at UNSW Canberra. He is also a member of UNSW Cyber and has held visiting appointments at Cranfield University, UK, and the University of Texas at Austin, USA. Between 2017 and 2019, Daniel was Professor of Strategic Sales Management, Co-Director of the Centre for Strategic Marketing and Sales, Director of the Executive MBA and Director of the Key Account Management and Strategic Sales Forum at Cranfield University. Prior to this, he was on the faculty in the School of Business at UNSW Canberra. Daniel has worked in industry for companies such as KPMG, Acer Computer Australia and Communications Design and Management. Daniel is active on a range of corporate and not-for-profit boards, and, as a marketing strategy consultant and mentor for industry, particularly in new product development, complex systems implementations and in strategy.

Daniel completed his PhD in 2008. He holds a Master of Commerce (Marketing), a Graduate Certificate in University Teaching and Learning, and a Bachelor of Commerce in Marketing. Daniel is a Fellow of the Australian Marketing Institute and a Senior Fellow of the Higher Education Association (UK).

Daniel is open to Higher Degree Research supervisions, consultancy projects, executive education courses and programmes, acting as a mentor, and, board/ advisory panel appointments.

Book Chapters

Nailer C; Prior DD; Keränen J, 2019, 'A dynamic process theory of public value', in Koenig-Lewis N; Kitchener M; Brewer J; Moore M; Meynhardt T (ed.), Public Value: Deepening, Enriching, and Broadening the Theory and Practice, Routledge, pp. 159 - 171

Dhawan P; Prior D, 2017, 'Internal branding and leader-member exchange: Role of cultural capital in employee’s service delivery behaviour in healthcare sector: An abstract', in Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Springer, http://dx.doi.org/10.1007/978-3-319-68750-6_79

Prior DD; Mazanov J, 2017, 'Marketing, integrity management and drugs in sport', in Managing Drugs in Sport, edn. Routledge Research in Sport Business and Management, Routledge, London, UK, pp. 157 - 172, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000404373400010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a

Prior DD, 2016, 'A social identity perspective of customer value heterogeneity in complex industrial solutions', in Campbell C; Ma JJ (ed.), LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, edn. Developments in Marketing Science, SPRINGER INT PUBLISHING AG, Melbourne, AUSTRALIA, pp. 133 - 142, http://dx.doi.org/10.1007/978-3-319-24184-5_34

Prior DD, 2015, 'Transactional, Project-Based and Ongoing Service Delivery in the B2B Context', in Deeter-Schmelz DR (ed.), Proceedings of the 2010 Academy of Marketing Science Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 60 - 64

Marcos-Cuevas J; Prior DD; Enz MG, 2015, 'Value co-destruction in complex B2B relations: conceptualization and mechanisms', in Kubacki K (ed.), Proceedings of the Academy of Marketing Science Annual Conference. Ideas in Marketing: Finding the New and Polishing the Old, Springer, Monterey, CA, pp. 153 - 153, http://dx.doi.org/10.1007/978-3-319-10951-0_55

Prior D, 2014, 'Considering the nature of value capturing mechanisms in industrial buyer-supplier exchange — A structured abstract', in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-10912-1_98

Prior D, 2014, 'Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value', in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-10912-1_50

Prior D, 2014, 'Examining project management through a marketing lens: A literature review and research agenda', in Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-11797-3_41

Journal articles

Abeza G; O’Reilly N; Prior D; Huybers T; Mazanov J, 2020, 'The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments?', European Sport Management Quarterly, vol. 20, pp. 130 - 150, http://dx.doi.org/10.1080/16184742.2019.1586974

Keränen J; Prior DD, 2019, 'Opportunities for ethnographic methodologies in B2B service research', Journal of Services Marketing, vol. 34, pp. 78 - 86, http://dx.doi.org/10.1108/JSM-04-2019-0159

Prior DD; Keränen J, 2019, 'Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence', Australasian Marketing Journal, http://dx.doi.org/10.1016/j.ausmj.2019.09.001

Prior DD; Keränen J; Koskela S, 2019, 'Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange', Industrial Marketing Management, vol. 82, pp. 131 - 147, http://dx.doi.org/10.1016/j.indmarman.2019.02.005

Prior DD; Keränen J; Koskela S, 2018, 'Sensemaking, sensegiving and absorptive capacity in complex procurements', Journal of Business Research, vol. 88, pp. 79 - 90, http://dx.doi.org/10.1016/j.jbusres.2018.03.009

Marcos J; Prior DD, 2017, 'Buyer-supplier relationship decline: A norms-based perspective', Journal of Business Research, vol. 76, pp. 14 - 23, http://dx.doi.org/10.1016/j.jbusres.2017.03.005

Chang E; Prior DD; Cannon S, 2016, 'Intelligent situational awareness powered by Internet of Things and human-centred recommender systems', International Journal of Sensor Networks and Data Communications, pp. 40 - 40, http://dx.doi.org/10.4172/2090-4886.C1.005

Chang E; Prior DD; Gottwalt F; Others , 2016, 'Towards an integrated system for Army logistics management', Australian Army Journal, vol. 13, pp. 105 - 105, http://103.11.78.168/~/media/Army/Our%20future/Publications/AAJ/2010s/2016/Vol%2013%20No%202/AJ_Spring_2016_web.pdf

Prior DD; Marcos-Cuevas J, 2016, 'Value co-destruction in interfirm relationships: The impact of actor engagement styles', Marketing Theory, vol. 16, pp. 533 - 552, http://dx.doi.org/10.1177/1470593116649792

Prior DD, 2016, 'Incorporating exchange governance in service-dominant logic: Lessons from transaction cost economics', Marketing Theory, vol. 16, pp. 553 - 560, http://dx.doi.org/10.1177/1470593116635879

Prior DD, 2016, 'Boundary spanning and customer service styles in business solutions implementation', Industrial Marketing Management, vol. 56, pp. 120 - 129, http://dx.doi.org/10.1016/j.indmarman.2015.11.001

Prior DD; Mazanov J; Meacheam D; Heaslip G; Hanson J, 2016, 'Attitude, digital literacy and self efficacy: Flow-on effects for online learning behavior', Internet and Higher Education, vol. 29, pp. 91 - 97, http://dx.doi.org/10.1016/j.iheduc.2016.01.001

Prior DD, 2016, 'The impact of service worker personal resources on relationship quality in business solutions', Industrial Marketing Management, vol. 53, pp. 216 - 225, http://dx.doi.org/10.1016/j.indmarman.2015.06.003

Prior DD; O’ Reilly N; Mazanov J; Huybers T, 2013, 'The impact of scandal on sport consumption: a conceptual framework for future research', International Journal of Sport Management and Marketing, vol. 14, pp. 188 - 188, http://dx.doi.org/10.1504/IJSMM.2013.060647

Prior DD, 2013, 'Supplier representative activities and customer perceived value in complex industrial solutions', Industrial Marketing Management, vol. 42, pp. 1192 - 1201, http://dx.doi.org/10.1016/j.indmarman.2013.03.015

Prior DD, 2012, 'The effects of buyer‐supplier relationships on buyer competitiveness', Journal of Business & Industrial Marketing, vol. 27, pp. 100 - 114, http://dx.doi.org/10.1108/08858621211196976

Prior DD; Miller LM, 2012, 'Webethnography: Towards a typology for quality in research design', International Journal of Market Research, vol. 54, pp. 503 - 520, http://dx.doi.org/10.2501/IJMR-54-4-503-520

Prior DD, 2010, 'Reconciling Managerial and Economic Views in Competitive Advantage Research', Management ONline Review, pp. 1 - 8, http://www.morexpertise.com/download.php?id=151

Conference Papers

Randika Paranavithana MPI; Rupanasinge T; Prior D, 2021, 'Unsupervised learning and market basket analysis in market segmentation', in World Congress on Engineering 2021, London, UK, presented at World Congress on Engineering 2021, London, UK, 01 July 2021

Prior DD; Keränen J, 2020, 'Value narratives: Communicating complex value propositions', in SERVSIG 2020 American Marketing Association

Widmer T; Prior D, 2019, 'Institutional Isomorphism, Institutional Logics and Organisational Fields: An Institutionalist Perspective on Circular Economy', in Baines TS (ed.), Proceedings of the Spring Servitization Conference 2019

Prior DD; Karunarathne HMLP, 2019, 'Complex organizational buying and actor bounded reliability: Effects on procurement performance', in European Marketing Academy Conference

Qui J; Alinaghian L; Prior DD, 2019, 'The role of network in supply chain sustainability: A systematic review and research agenda', in European Operations Management Association (EurOMA) Conference 2019

Karunasena VGGG; Prior DD, 2018, 'Controlling and breaking boundaries: Understanding actor agency during supply chain entry', in American Marketing Association Global Marketing SIG Conference

Karunasena VGGG; Prior DD, 2018, 'Influencing supply chains: An interpersonal perspective', in Australian and New Zealand Marketing Academy Conference Proceedings

Karunarathne HMLP; Prior DD, 2018, 'Information control in complex organizational buying processes', in Australian and New Zealand Academy of Management Conference Proceedings

Karunasena VGGG; Prior DD, 2017, 'Gaining supply chain influence through actor investments', in Australian and New Zealand Marketing Academy Conference Proceedings

Prior DD, 2016, 'Boundary spanner ambidexterity in business solutions: Considering resource efficiency, perceived value and satisfaction for the supplier firm', in American Marketing Association Winter Educators Conference

Memon T; Prior DD; Chang E, 2016, 'Optimizing business intelligence through behavioural mining', in National Conference of the Australian Society for Operations Research

Chang E; Cannon S; Threlfall W; Prior DD; Memon T, 2016, 'Faceplate – A cognitive decision support system powered by user behaviour mining', in IIP 2016: 9th International Conference on Intelligent Information Processing

Prior DD, 2015, 'Purchase inertia: Habitual and impulsive purchase decisions in business markets', in Academy of Marketing Science Annual Conference Proceedings

Prior DD; Huybers T; Mazanov J; O’Reilly N; Abeza G, 2015, 'The effects of scandal on purchase intention', in Academy of Marketing Science Annual Conference Proceedings

Abeza G; O’Reilly N; Mazanov J; Huybers T; Prior DD, 2015, 'Off-the-field scandals in professional sports and impacts on consumers brand engagement', in North American Society for Sport Management Conference, North American Society for Sport Management Conference, OTTAWA, CANADA, presented at North American Society for Sport Management Conference, OTTAWA, CANADA, 02 June 2015 - 06 June 2015, http://nassm.org/files/conf_abstracts/2015-078.pdf

Keränen J; Prior DD; Koskela S, 2015, 'A Cultural Perspective of Customer Value in Business Solutions Procurement', in Sinha S; Cadeaux J; Bucic T (eds.), Australian and New Zealand Marketing Academy Conference Proceedings, ANZMAC, Sydney, Australia, presented at 2015 ANZMAC Conference, Sydney, Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/_resourceitems/14558601192015-ANZMAC-Conference-Proceedings.pdf

Keränen J; Prior DD; Koskela S, 2015, 'How do customers approach solution procurement? An exploratory study in the mining industry', in The 31st Annual IMP Group Conference, 31st Industrial Marketing and Purchasing Group Conference, Kolding, Denmark, presented at 31st Industrial Marketing and Purchasing Group Conference, Kolding, Denmark, 25 August 2015 - 29 August 2015, http://www.impgroup.org/paper_view.php?viewPaper=8583

Prior DD, 2014, 'Value vs. satisfaction: Exploring activity trade-off in complex solutions', in American Marketing Association Winter Educators Conference

Miller LM; Prior DD, 2010, 'Online social networks and friending behaviour: A self-determination theory perspective', in Proceedings of the Australia and New Zealand Marketing Academy Annual Conference, Department of Management, College of Business and Economics, University of Cantebury, Christchurch, New Zealand, pp. 1 - 7, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010, http://anzmac2010.org/proceedings/pdf/anzmac10Final00230.pdf

Prior D; Miller L, 2010, 'Webethnography: A Typology of Online Contexts and Consequent Research Implications', in Australian New Zealand Marketing Academy Conference Proceedings 2010, Department of Management, College of Business and Economics, University of Cantebury, Christchurch, New Zealand, pp. 1 - 7, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010, http://anzmac2010.org/proceedings/pdf/anzmac10Final00133.pdf

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