Mining and Analysing Social Networks for Business Applications

Program Code: 
Description of Work: 


This research includes the techniques and methods to extract and analyse the (online) interaction of people and organizations using available digital information or social media such as social networking sits, wikis, forums and blogs in order to develop business applications. This research addresses both technical and social challenges such as data gathering and management issues; stability, eliability and precision of data for the social, cultural, legal and ethical issue for the later challenges. This study aims to improve the efficiency of business operations through providing opportunities for adopting and exploiting new technologies.

Description of Work:

  • Understanding the techniques, algorithms and tools for mining and analysing the interactiondata available online
  • Understanding the big data challenges
  • Understanding the technology adoption models
  • Developing models, tools and techniques for utilising and exploiting new technologies effectively to improve business processes and performance